Categories for the Women in FinTech Awards
The Women in FinTech Awards celebrate the outstanding achievements of women driving innovation, leadership, and excellence in the financial technology industry.
Our award categories are designed to recognize diverse contributions, from rising stars to seasoned leaders, across all facets of FinTech.

Inspiring Leadership
These nominees exemplify leadership and innovation in FinTech, paving the way for future generations. Their contributions are vital for promoting diversity and equity in the industry.
Innovative Solutions
Recognizing women who are driving innovation in financial technology is essential. Their groundbreaking solutions are transforming the FinTech landscape and setting new standards.
Empowering Community
These nominees are not just leaders; they are also mentors and advocates for women in FinTech. Their commitment to fostering a supportive community is invaluable for the industry's growth.

Categories
Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Women In FinTech Awards
This award recognises an exceptional woman who has significantly influenced the growth and transformation of the UK FinTech industry. The UK FinTech Trailblazer of the Year honors a visionary leader who has driven innovation, championed industry collaboration, or shaped the regulatory landscape in ways that have propelled the UK’s position as a global fintech hub.
What Judges May Look For:
- Significant contributions to the growth and innovation of the UK FinTech industry.
- Leadership in shaping policies, driving collaboration, or introducing groundbreaking initiatives.
- Measurable impact on the FinTech landscape, including user adoption, partnerships, or regulatory advancements.
For excellence in leading the development and success of innovative FinTech products.
What Judges Look For:
- Exceptional leadership in launching or managing FinTech products with demonstrable success.
- Innovative approaches to solving user pain points or addressing market gaps.
- Evidence of collaboration with cross-functional teams and driving product roadmaps to completion.
Celebrating outstanding technical expertise in building and maintaining FinTech platforms and solutions.
What Judges May Look For:
- Technical expertise in developing scalable, secure, and efficient FinTech systems or platforms.
- Demonstration of innovative problem-solving or adoption of cutting-edge technologies.
- Contribution to team projects, open-source initiatives, or mentorship of junior engineers.
Recognizing achievements in leveraging data analytics, AI, or machine learning to drive FinTech innovation.
What Judges May Look For:
- Application of data science to solve complex financial problems or improve FinTech operations.
- Innovative use of AI, machine learning, or predictive analytics to deliver value.
- Measurable outcomes, such as enhanced decision-making, cost savings, or user engagement.
Recognizing achievements in leveraging data analytics, AI, or machine learning to drive FinTech innovation.
What Judges May Look For:
- Creative and user-centric designs that significantly improve FinTech application usability.
- Demonstration of design thinking methodologies to solve customer pain points.
- Evidence of measurable impact, such as increased adoption rates, reduced churn, or improved accessibility.
Acknowledging creative strategies that enhance brand visibility, user acquisition, or engagement for FinTech businesses. Recognizing contributions that have positively impacted society through FinTech.
What Judges May Look For:
- Successful execution of campaigns that drove measurable growth in users or brand awareness.
- Innovative approaches to market positioning, audience engagement, or customer retention.
- Demonstrable success in addressing FinTech-specific challenges like trust-building or education.
Recognizing operational excellence in streamlining processes and ensuring the efficiency of FinTech services.
What Judges May Look For:
- Excellence in managing processes and operations that drive efficiency in FinTech services.
- Evidence of streamlining workflows, reducing costs, or improving time-to-market.
- Leadership in crisis management or handling operational challenges with innovative solutions.
Celebrating expertise in financial modeling, analysis, and driving strategic decision-making in FinTech.
What Judges May Look For:
- Analytical expertise in identifying trends, risks, or opportunities within the FinTech ecosystem.
- Contributions to strategic decision-making through financial modeling or market analysis.
- Demonstrable impact on company performance, such as increased profitability or successful fundraising.
Recognizing exceptional work in safeguarding FinTech platforms and protecting users from digital threats.
What Judges May Look For:
- Development of innovative strategies or tools to secure FinTech platforms against cyber threats.
- Leadership in incident response, risk assessment, or proactive threat mitigation.
- Contributions to industry-wide security standards or advocacy for best practices.
Celebrating professionals who ensure exceptional customer experiences and maintain high user satisfaction.
What Judges May Look For:
- Exceptional efforts in improving customer experiences and satisfaction.
- Innovative approaches to onboarding, user support, or loyalty programs.
- Evidence of measurable outcomes like increased retention rates or customer lifetime value.